Multimedia Capstone Essay Example | Topics and Well Written Essays - 1500 words

Multimedia Capstone - Essay Example The mind of the individual with the fundamental view about some aspect of reality, be it in his or her own individual life, the corporation, or society, is taken to be a given. This is similar to what in logic is considered an ‘a priori’ assumption – the decision has already been made in the individual’s mind about the way things are or should be, thus the person does not really think or consider the different solutions to the problem, or propose solutions that challenge traditional norms. Because of this, what we are programmed to believe becomes almost like instinct, shaping the way we view the world and our concepts of freedom within it as expressed through our actions. For this reason Gardner considers fundamentalists hard to convert to a new view, not because the fundamentalists believe the root tenets of a particular thought system and base their philosophy upon that, but because their pre-conceived notions are fundamental to the way they view the wor ld. This has the effect of conforming the mind of the fundamentalist individual to the programming patterns of the belief system to which he or she subscribes. From this, if one needs to actively change the mind of a fundamentalist individual or group of individuals, as in business management system changes or social movements, there has to be a means given that allows the individual to step above or outside of his or her own belief system, and see it as it is, as a belief rather than a universal truth or indisputable fact. With this there needs to be a situation where the alternative solution appears at the same time as the person steps outside of the fundamentalist belief. This is teaching through skillful means and may necessitate different approaches for different individuals, as not all personalities are the same or respond to the same effects in the same manner. So one must sculpt the teaching to the individual characteristics and sensitivities

MARKETING COMUNICATION- exam questions Essay Example | Topics and Well Written Essays - 1000 words

MARKETING COMUNICATION- exam questions - Essay Example Cinema Advertising Cinema advertising is a medium to promote a product in order to create awareness among the consumers. Cinema advertising presents slide promotion and at times it also offers rolling stock alike to a television commercial. A few theatres present lively digital publicity opportunities in place of slide advertising in the theatre hall (Victor, 2006). The Cinema Advertising Association (CAA) represents the two UK cinema advertising related contractors, Digital Cinema Media (formerly known as Carlton Screen Advertising) and Pearl & Dean which provide advice on various issues related to regulation, research and production. The CAA ensures that all UK cinema commercials are according to British Codes of Advertising (BFI, 2010). Pearl & Dean in the UK controls around 19.9% sites of UK cinema. It includes prominent operators of multiplex such as Showcase, Empire, AMC and Apollo (Getmemedia, 2009). In the UK, there are over 3000 screens showing cinema. Production cost relate d to cinema adverting is quite low. For example, Pearl & Dean presents tow types cinema advertisements related production for small businesses of the local area (Marketingdonut, 2011). Television Advertising Television advertising allows the advertisers to inform a large audience  about a business, service or product. ... An effective television advertisement requires a good script that emphasizes a powerful offer. Furthermore, advertisements should be efficiently produced and for this reason it is often better to appoint an advertising agency, which helps to organise an entire operation (All Business, 2011). Advantages of Cinema Advertising: Cinema advertising is designed to target a specific audience and can actively attract the 100% attention of the audience The Digital projector provides high impact on images and sounds, thus the message can be conveyed effectively to the potential customers The cost of cinema advertising is inexpensive; the advertisement can be shown at all possible cinemas or just one local cinema depending upon the budget of an advertiser (NBS Studio, 2010) Advantages of Television Advertising: Television advertising helps to reach large number of audience in a short period of time than radio and local newspapers Message is delivered with picture, sound and action that can prov ide instant credibility to business. It provides an opportunity to be creative and adds a personality in a business, which can be mainly useful for small businesses that depend on repeat customers (All Business, 2011) The advantages of both cinema and television advertising have been discussed above, however depending upon the target customer the advertising media can be selected. The market segmentation is an important factor while taking an advertising decision. If the company is targeting the mass market than it is better to go for television advertising and if it decides to target a specific customer segment for luxurious product than the cinema