Santa Fe Grill Mexican Restaurant Marketing Analysis Free Essay Example, 4500 words

In particular, female respondents from Jose s Southwestern caf give a higher score as compared to those in Santa Fe restaurant. Whereby a higher score for satisfaction means that female customers are more satisfied with the Mexican restaurant experience at Santa Fe restaurant than Jose s Southwestern caf (Field, 2009). As for whether the customers are likely to return to the restaurant or recommend the restaurant, female customer at gave a higher score for Santa Fe restaurant than Jose s Southwestern caf . This implies that they are more likely to return or recommend Santa Fe restaurant. From the results of Analysis of Variance stratified by gender, for males, there was no significant difference in customer satisfaction or likelihood to returning to their favorite restaurants in both restaurants (Santa Fe grill and Jose s Southwestern Caf ). The respective p-values were 0.7 and 0.81 respectively. However, there was a significant difference in the males who were likely to recommend e ither Santa Fe grill or Jose s Southwestern Caf to their friends (P-value is 0.000). This is in agreement with the observations from table 8 whereby the mean response on the likert scale for males was quite similar for the first two questions but was slightly different for how likely it was for them to recommend the restaurant to their friends. We will write a custom essay sample on Santa Fe Grill Mexican Restaurant Marketing Analysis or any topic specifically for you Only $17.96 $11.86/page

Leadership Is Complex And Dynamic Transformational Leadership

Since scholars have begun studying leadership, many different theories and approaches have been developed. Early analysis from 1900-1950 focused on identifying leader and follower characteristics (SEDL, 2015). Since researchers were unable to isolate a single trait or combination of traits, theorists began to examine how varying situations impact leader skills and behaviors (SEDL, 2015). These studies attempted to determine which behaviors emerged from effective leaders. Researchers used a contingency model to thus examine the connection between personal traits, situational variables and leader effectiveness (SEDL, 2015). In the 1970’s and 1980’s, researchers again looked at individual traits, but this time did so through the lens of organizational effectiveness (SEDL, 2015). After over a century of investigation, dozens of theories have emerged and led to the conclusion that leadership is complex and dynamic. Transformational Leadership Transformational leadership has been perhaps the most popular and widely studied leadership theory within the past 30 years (McCleskey, 2014). In 1978, James MacGregor Burns defined transformational leaders. Burns noted that these leaders â€Å"raise[s] the followers’ level of consciousness about the importance and value of desired outcomes and the methods of reaching those outcomes† (McCleskey, 2014, p. 120). Transformational leaders influence their subordinates by motivating them emotionally; they care about subordinates and wantShow MoreRelatedTransformational Leadership Is The Pursuit Of Happiness893 Words   |  4 Pagesmoral dimension. Transformational leaders are effective because they are moral exemplars who works towards the benefit of the people and their followers. Transactional leadership, on the other hand, is based on â€Å"give and take† selfish needs. Further, the core idea for transforming leadership is the pursuit of happiness. 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Evaluate This Case Using the Three Elements Free Essays

MGMT 325 â€Å"Will Technology Save the Publishing Industry† pg 104. September 16, 2012 Case Study Questions 1. Evaluate the impact of the Internet on newspaper and book publishers using the value chain and competitive forces models. We will write a custom essay sample on Evaluate This Case Using the Three Elements or any similar topic only for you Order Now The publishing industry has been hit hard by new market entrants and substitute products and services. Newspapers are the most troubled segment of the publishing industry because of the availability of alternatives and publishers’ inability to protect their content. Traditional print newspapers can’t match the ease of use and immediacy of online papers. It’s also much more expensive to print and distribute traditional newspapers adding to publishers’ overhead costs. Many of the traditional newspapers’ primary activities are expensive while those activities don’t necessarily exist for online newspapers; obtaining paper, maintaining printing press equipment, distributing print papers, gathering old papers, collecting fees, etc. Online news sites don’t have any of those expenses or processes to deal with. Traditional book publishers are facing similar situations from substitute products and services and new market entrants. Many brick-and-mortar bookstores have closed for two main reasons: online sales and new electronic downloads to e-readers and smartphones. As with newspapers, online book sellers and e-books don’t have all the overhead costs of traditional book stores and publishers nor all the processes to get products to customers. 2. How are newspapers and book publishers changing their business models to deal with the Internet and e-book technology? Online newspapers are pursuing more online advertising dollars and partnering with Google and Yahoo to share revenue from advertising. Some news sites charge fees for newspaper content delivered to new reading devices. Another option is for news sites to charge fees for â€Å"premium† news and opinion. Because advertising remains a major source of revenue, the newspapers must grow their online revenue fast enough to offset their losses from print advertising. Internet advertising ranks second only to television for ad spending. E-books have become a new channel for book content distribution. Sales are skyrocketing thanks to the popularity of Amazon’s Kindle e-book reader and the iPad. Publishing companies have begun investing more resources in the Kindle and iPad as delivery platforms for their books and less money in traditional delivery platforms like print news and bound books. Textbook publishers are working on iPad versions of their offerings; newspapers have apps out for the iPad and offer Kindle subscriptions to readers; and major publishers are contracting with software companies to convert existing files to e-reader compatible products. 3. How can newspaper and book publishers take better advantage of the Internet? What will it take for them to benefit from e-books? Explain your answer. Book publishers are on the right track by investing more resources in the Kindle and iPad as delivery platforms for their books and less money in traditional delivery platforms like print news and bound books. Apple announced in February 2011 that it would receive a 30 percent fee for each sale of digital content sold through its App Store. Apple also prohibited app developers from placing links to external Web sites within their apps, effectively preventing these developers from guiding their app users to product offerings that would not be subject to Apple’s fees. Apple also plans to prevent publishers and other content providers from receiving data about their iPad customers unless customers give permission beforehand. Publishing companies have strenuously objected, arguing that they need this information to successfully market and advertise their products. Apple says the rule protects the privacy of iPad owners. While Apple’s policies may protect iPad owner privacy, they also work against publishers who need data and information about products to effectively continue developing products customers want. Apple’s policies also put too much power in one company’s hands and prohibit the free flow of products, data, and information. Google, on the other hand, hopes to offer a more â€Å"open† model that allows readers to access books using any Web browser. Its advantage is that it is not tied down to any individual device. That gives an advantage to readers and to publishers who can access data and information and understand the marketplace better. The model also gives Google a much larger reach in the marketplace. And, instead of just e-reader users, Google’s target audience will be the 190 million monthly Internet users in the United States. 4. Will technology be able to save the newspaper and book publishing industries? Explain your answer. Technology does hold the possibility of saving newspaper and book publishing industries, but only if those industries continue to change and modify their business models. Newspapers must continue to move away from print and more toward online content, changing the way they provide customers with information. They cannot continue to rely on old methods hoping online content will go away. The same can be said in regards to book publishers. They must continue to evolve their products, taking advantage of the cost-savings that comes with digital versions of their books. They must continue to pressure those companies who want to control the â€Å"channel† like Apple and insist on being a central part of how content is delivered and at what price. Publishers can and should offer promotional items and events in e-books and news sites that are not possible in print versions, including interactive items like coupons, contests, and access to additional content. References Burrell, I. (n. d. ). Can Apple save the newspaper industry? – Technology Gadgets, Life Style – Belfasttelegraph. co. uk. Belfast, Northern Ireland, UK, World, News, Business, Entertainment , BelfastTelegraph. co. uk. Retrieved September 16, 2012, from http://www. belfasttelegraph. co. uk/lifestyle/technology-gadgets/can-apple-save-the-newspaper-industry-14648806. html Kibee, J. (n. d. ). THE WORLD WIDE WEB AS AN INFORMATION RESOURCE:. welcome. html. Retrieved September 16, 2012, from http://web. simmons. edu/~chen/nit/NIT’96/96-151-Kibbee. tml Larson, C. (n. d. ). Online Book Publisher: Advantages of Online Publishing . internet . Retrieved September 16, 2012, from http://internet. ezinemark. com/online-book-publisher-advantages-of-online-publishing-7d35fbe9e846. html Laudon, K. C. (2013). Essentials of management information systems (Global ed of 10th rev. ed. ). Harlow: Pearson Education Ltd.. Turning the Page The Future of eBooks. (n. d. ). http: //www. pwc. com. Retrieved September 16, 2012, from www. pwc. com/en_GX/gx/entertainment-media/pdf/eBooks-Trends-Developments. pdf How to cite Evaluate This Case Using the Three Elements, Essay examples